Before You Hire a Content Writer or Blogger for your Business…
Remember when blogs first blew up and everyone and their mom had one? Some of those glorified online journals are still going strong today, evolving into lifestyle blogs with a following beyond immediate family members. But the difference between lifestyle and/or personal blogs and business blogs is, well, have you been to the Grand Canyon?…
If I Have Social Media Accounts, Does My Small Biz Even Need a Website?
Social media is a boon to small businesses, but are those platforms full-on substitutions for a company website? Short answer: no. Long answer: read on! but i have a facebook page! I couldn’t find a more current number, but in late 2016, Facebook had some 60 million business pages. And that makes complete sense, when…
I recently pitched a super cool local business. It was a cold call – I reached out after stopping in the shop on a whim and then checking out the company website and social accounts. Whenever I see exactly how and where I can add value to a company I admire, I almost can’t help…
I met with a new client today – oh yeah! – and he admitted that while he was completely on board with a responsive new website, he didn’t really understand the value of this whole blog thing. Well! I quickly brought him up to speed on the many, many benefits of a really great business…
You keep reading about the benefits of business blogs, and you’re ready to pull the trigger on one of your own. Awesome! So where do you begin? Let’s dive right in. Assuming you already have a website (no site yet? Quick, fill this out!), here’s how to start your own business blog in five easy…
I met with a new potential client recently, and her main concern related to social media. First things first – she needed Facebook and Instagram and what was that other one? Pinterest, and was it ChatSnap? Something like that. Whatever you call it, she needed it, because all businesses need to be on social media,…
Content writing is a great catch-all term when someone asks me what I do, but sometimes I’m met with blank stares and I have to elaborate: “I write content for online companies and other small businesses – website copy, blog posts, that kind of stuff.” The truth is, content writing isn’t limited to articles and…
Do you have a blog for your business? High five if you do, but here’s another question – are you making a point of blogging relevant content on a schedule? That’s the thing about blogging. It’s one of those long-game things that can take time to pay off. But pay off it will, in the…
You’re drowning in marketing to-dos and articles you’ve tagged about the value of business blogging, and you’re ready to rope in someone to deal with all of that. Awesome! Bringing a writer on board is a smart move – it’s something every small business could really use – but what happens when you finally pull…
SEO, or search engine optimization, is a tricky little devil because the target is always moving. Google doesn’t help with its algorithm shake-ups, but good news. If you’ve been blogging for your business – and I hope you have been – then you’re doing so much more than just connecting with your target market. Here’s…