There’s a Trick to Blogging for Your Business

June 22, 2018

While more and more business websites have blogs these days – yay! – not all of those companies seem to really understand how to properly put theirs to work – boo. I’ve noticed that the default for a lot of people tends to be handing off blogging duties on the office millennial – the one…

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Three Essential Tips for Finding a Really Great Content Writer

March 21, 2018

When I started as a freelance content writer, I would browse listings in the ol’ content marketplace, which seemed like a good place to hook up with people in need of a service I could provide. And there was no end to the listings from people on the hunt for writers, with projects that included website…

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Yes, Your Small Business Needs a Blog

February 17, 2018

I came across an article recently that was catchily titled, “Does my small business website need a blog?” This is a topic I’ve written about before, and I like to see how others are framing the same general information. But the gist of this piece was based on the idea that you have to want…

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Here’s the Deal with Blog Post Ranking on Google

January 31, 2018

After publishing a blog post and following best practices – catchy title, interesting content, great links, cool images – you’re drumming your fingers, waiting for it to appear. But no matter how often you refresh, that blog post is nowhere! What went wrong? Maybe something, but probably nothing. Here’s the deal with blog posts ranking on…

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Is Social Media Really Worth the Investment for Your Small Biz?

January 4, 2018

What’s the definition of “good at social media?” Does it mean lots of likes, lots of comments, lots of shares, lots of positive reinforcement and dopamine hits? Does it mean checking your phone every three minutes, posting status updates and uploading new pics daily, sometimes two, three, four times a day? Does just the thought…

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Small Biz Owners, Meet Google Posts

December 14, 2017

Pop quiz, small biz owners – are you effectively managing your Google My Business tool and putting the new Google Posts feature to work? If you’re secretly wondering what Google My Business even is, well, there’s your answer. Read on for a quick-and-dirty review of this handy tool and its latest feature – and how…

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The Beauty of Passing Your Biz Blog to Someone Else

November 14, 2017

The other day, I met a potential client and we talked business blogging. Different people have different ideas of what that looks like, and this particular client was envisioning a hands-off approach that would mean little input from his side and really great results. Luckily, that always sounds good to me, because there’s beauty in passing your…

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When Your Business Blog is a Wasteland

October 27, 2017

If you’ve read anything on this blog, you’ve learned that business blogging is a wildly effective way to get fresh new content on your site. That’s important, because guess who loves fresh content? Search engines. The more you serve it up, the more frequently search engines visit your site, and the better your chances of…

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