Tag: what I do

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There’s a Trick to Blogging for Your Business

June 22, 2018

While more and more business websites have blogs these days – yay! – not all of those companies seem to really understand how to properly put theirs to work – boo. I’ve noticed that the default for a lot of people tends to be handing off blogging duties on the office millennial – the one…

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Three Essential Tips for Finding a Really Great Content Writer

March 21, 2018

When I started as a freelance content writer, I would browse listings in the ol’ content marketplace, which¬†seemed like a good place to hook up with people in need of a service I could provide. And there was no end to the listings from people on the hunt for writers, with projects that included website…

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Yes, Your Small Business Needs a Blog

February 17, 2018

I came across an article recently that was catchily titled, “Does my small business website need a blog?” This is a topic I’ve written about before, and I like to see how others are framing the same general information. But the gist of this piece was based on the idea that you have to want…

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Small Biz Owners, Meet Google Posts

December 14, 2017

Pop quiz, small biz owners – are you effectively managing your Google My Business tool and putting the new Google Posts feature to work? If you’re secretly wondering what Google My Business even is, well, there’s your answer. Read on for a quick-and-dirty review of this handy tool and its latest feature – and how…

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When Your Business Blog is a Wasteland

October 27, 2017

If you’ve read anything on this blog, you’ve learned that business blogging is a wildly effective way to get fresh new content on your site. That’s important, because guess who loves fresh content? Search engines. The more you serve it up, the more frequently search engines visit your site, and the better your chances of…

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Two Reasons Your Business Blog is So Lame – And How to Fix It

October 10, 2017

It still surprises me when I have to explain to smart business folks why business blogging is such a savvy move. It’s usually because they don’t really know what it is, or they tried it for two months but didn’t see any results. Usually, they just don’t understand how it works. But no matter what…

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6 Must-Read Tips for a Happy, Healthy Business Blog

September 11, 2017

When it comes to promoting your business, blogging really deserves its own wonderful little category. Nothing else can drive website traffic, boost sales, position you so winningly in your industry, and help you reach new markets in quite the same way – and certainly not as cost-effectively. So why are so many business owners failing…

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Before You Hire a Content Writer or Blogger for your Business…

September 5, 2017

Remember when blogs first blew up and everyone and their mom had one? Some of those glorified online journals are still going strong today, evolving into lifestyle blogs with a following beyond immediate family members. But the difference between lifestyle and/or personal blogs and business blogs is, well, have you been to the Grand Canyon?…

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