Why Quality Content is the Most Important Thing on Your Website
Content is king, or so we’ve been told. It’s catchy and pithy and completely accurate. But it’s the quality of that content that’s the real king. It’s not enough to be churning out content – you need to be sure that everything you’re creating is thoughtful, impactful, and relevant to your audience. And before you…
When I started as a freelance content writer, I would browse listings in the ol’ content marketplace, which seemed like a good place to hook up with people in need of a service I could provide. And there was no end to the listings from people on the hunt for writers, with projects that included website…
Pop quiz, small biz owners – are you effectively managing your Google My Business tool and putting the new Google Posts feature to work? If you’re secretly wondering what Google My Business even is, well, there’s your answer. Read on for a quick-and-dirty review of this handy tool and its latest feature – and how…
Blogging for your small business is a strategic way to kill a lot of birds with one stone – assuming you’re doing it well. The trouble, of course, is all those blogging mistakes that can make the entire effort a complete waste of time. But knowledge is power, and once you know, you can do…
The other day, I met a potential client and we talked business blogging. Different people have different ideas of what that looks like, and this particular client was envisioning a hands-off approach that would mean little input from his side and really great results. Luckily, that always sounds good to me, because there’s beauty in passing your…
If you’ve read anything on this blog, you’ve learned that business blogging is a wildly effective way to get fresh new content on your site. That’s important, because guess who loves fresh content? Search engines. The more you serve it up, the more frequently search engines visit your site, and the better your chances of…
When you’re a small business owner, you’re in control of every facet of your business. Sure, you may have a small staff manning the front desk, or a bookkeeper, or even a webmaster. But all decisions go through you, and you manage your public persona. If I’m describing you to a T, you may be…
Picture this – you’re plugging away on your business blog, sharing useful tips and tricks, answering burning industry questions, all that good stuff, when an email appears complimenting you on a recent post and offering a guest post. Quick – what’s your move? If you’re thinking you’d need to proceed carefully and start with a…
When it comes to promoting your business, blogging really deserves its own wonderful little category. Nothing else can drive website traffic, boost sales, position you so winningly in your industry, and help you reach new markets in quite the same way – and certainly not as cost-effectively. So why are so many business owners failing…
Before You Hire a Content Writer or Blogger for your Business…
Remember when blogs first blew up and everyone and their mom had one? Some of those glorified online journals are still going strong today, evolving into lifestyle blogs with a following beyond immediate family members. But the difference between lifestyle and/or personal blogs and business blogs is, well, have you been to the Grand Canyon?…