If I Have Social Media Accounts, Does My Small Biz Even Need a Website?
Social media is a boon to small businesses, but are those platforms full-on substitutions for a company website? Short answer: no. Long answer: read on! but i have a facebook page! I couldn’t find a more current number, but in late 2016, Facebook had some 60 million business pages. And that makes complete sense, when…
I recently pitched a super cool local business. It was a cold call – I reached out after stopping in the shop on a whim and then checking out the company website and social accounts. Whenever I see exactly how and where I can add value to a company I admire, I almost can’t help…
I met with a new client today – oh yeah! – and he admitted that while he was completely on board with a responsive new website, he didn’t really understand the value of this whole blog thing. Well! I quickly brought him up to speed on the many, many benefits of a really great business…
You keep reading about the benefits of business blogs, and you’re ready to pull the trigger on one of your own. Awesome! So where do you begin? Let’s dive right in. Assuming you already have a website (no site yet? Quick, fill this out!), here’s how to start your own business blog in five easy…
I met with a new potential client recently, and her main concern related to social media. First things first – she needed Facebook and Instagram and what was that other one? Pinterest, and was it ChatSnap? Something like that. Whatever you call it, she needed it, because all businesses need to be on social media,…
Content writing is a great catch-all term when someone asks me what I do, but sometimes I’m met with blank stares and I have to elaborate: “I write content for online companies and other small businesses – website copy, blog posts, that kind of stuff.” The truth is, content writing isn’t limited to articles and…
My brother sent me a text last week asking if I’d heard of Elance and whether I’d ever sign up as a writer there. I have absolutely heard of Elance, and Guru, and Scripted, and Freelanced, and Upwork, and many of the other content marketplace websites out there. But here’s why I avoid them like…
You’re drowning in marketing to-dos and articles you’ve tagged about the value of business blogging, and you’re ready to rope in someone to deal with all of that. Awesome! Bringing a writer on board is a smart move – it’s something every small business could really use – but what happens when you finally pull…
SEO, or search engine optimization, is a tricky little devil because the target is always moving. Google doesn’t help with its algorithm shake-ups, but good news. If you’ve been blogging for your business – and I hope you have been – then you’re doing so much more than just connecting with your target market. Here’s…
Get this! In a 2013 study, 54% of small businesses admitted it’s a challenge to come up with engaging content, and 64% said that producing enough content is tough. I believe it. Consider how much your small business relies on content – it’s probably quite a bit more than you think. Think about it. Here’s a quick…