When you’re a small business owner, and especially in the early days, you wear many hats. You’re kind of a one-man show, handling this and that and everything, really. But be honest with yourself – you may know your business, but are you an expert at expressing your knowledge in a way that maximizes your…
Over at Healthine.com, I’m writing a mixed bag of medical/lifestyle parenting and pregnancy articles – medically reviewed as necessary and all! There are citations and references to note and a stringent style guide to follow. It’s something new for me, and I’m really enjoying learning all this interesting new stuff (like the pros and cons…
I moved into a marketing role at Freestyle Fitness late last summer, and a fresh site re-design was on my list. We checked it off a few months back – woohoo! – and it was worth the wait. Read on for a little before and after comparison. Our goal with the redesign was simple enough…
Oh geez, it’s been way too long. I’m breaking my own cardinal blogging rules – gah! But new clients are keeping me busy – what can I say? It’s only been a few months, but I’m excited to share some of the results we’re already getting over at Tahoe Trail Bar. first things first An…
It’s officially official – my newest client is a real-life advertising agency. Ahh, it’s like I never even left. Except this one is a Pittsburgh/Miami shop and I don’t have an office in either city. Or, you know, a desk. But guess what I do have – creative briefs coming in hot and heavy. And…
I’ve been lucky to try many hats on for size over at Pregnancy & Newborn. I pitched a story idea nine years ago, which got me in the door as a contributing writer. Then I snagged a year-long blogging gig as one of the magazine’s Adventures in Motherhood bloggers. And for the last year or…
Exciting news! I’ve been tapped as the newest contributing writer over at Modern Parents Messy Kids, one of those genius lifestyle/parenting sites for, well, modern parents and their messy kids. They have all those smart things you can do with your kiddos on a rainy day, plus handy tips for organizing your entire life and…
Anyone running a business wants to know that their marketing or advertising dollars are being spent wisely, and more importantly, with an actual return on that investment (catchily known as ROI). That’s why Google Analytics and other tracking software are a big deal for website owners – they can measure the success (or lack thereof)…
A few months ago, I stumbled across a link a friend shared on social media. It was to a beautifully written post about balance and schedules and how on earth we’re supposed to manage the life of a working woman with the life of a mother all at the same time, all in the same…
Good news! I’m excited to announce that I’m working with two awesome new clients. Freestyle fitness This kick-ass, martial-arts based fitness program is born of Freestyle Martial Arts Academy, where my kiddos are fortunate to practice. I’ve been a student/instructor at Freestyle for well over ten years now and now I’ll be overseeing its marketing efforts….