Apparently, there’s some debate out there as to the true value and relevance of a business blog in this crazy social media marketing world. That’s a waste of breath. No amount of social media marketing can do what a really great blog does. If you’re really wondering how important a blog is to a small business, let’s…
The thing about blogging for other people is this: blogging for myself gets pushed to the back burner. I’ve written about the importance of consistency when it comes to blogging, yet here I am, completely ignoring my own (solid) advice. I have many excuses. That’s all beside the point of this post, which is actually…
A little over a year ago, a really high-profile article covered the decay of guest blogging for SEO. The upshot of that piece was basically that using guest blogging as a primary means of gaining inbound links is a black hat practice. Is Guest Blogging Trouble? The author is totally right – guest blogging can…
I wrote about the importance of consistent blogging for your business last week, and this post goes hand in hand. Once you’re sold on the value of blogging consistently, a blogging schedule is suddenly your best friend. So tell me, what kind of blogging schedule do you have? Ha, trick question. If you’re new to…
If the goal with your business blog is to boost organic rank, develop a readership and cultivate a one-to-many relationship, then consistent blogging matters. A lot. And for several reasons, which I’m happy to share here. But there’s something that matters even more. Lay it on me First, the cold, hard facts: There is a…
Small business blogging is catching on. Historically, I was the one approaching small businesses to explain why they needed a blog (and then backing up to explain “blogging“) and how I can bring measurable value to a small business with said blog and killer content. But times, they are a-changing. Now I’m the one being…
Here’s the truth, people. There are two hard and fast rules to blogging, and I’m breaking them big time. If your goal is to boost your organic ranking, blogging is a great way to do it. But – and this is a big ol’ but – you have to follow two cardinal rules. Cardinal Rule…
I’ve written before about the benefits of business blogging – wildly effective, inexpensive and easy – and now I’m going to let you in on a few secrets. Here are three secrets to awesome blogging for your business. 1. Awesome Blog Post Framework Every blog post needs the following: A catchy title with the post’s…
Business blogging is an effective way to share valuable information with your target market and establish a relationship that moves them further down that sales funnel. Sticking to a consistent blogging schedule is wise, but it begs the question: How the heck do I come up with content? It’s easier than you think to brainstorm…
If you’re like many, many small (and even big) business owners, you may have wondered about blogging – what it costs, how it benefits your biz, and even what the heck it is. Well, you’ve come to the right place. This is the quick and dirty rundown on how, when and why blogging is a…