Category: Blogging

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Before You Hire a Content Writer or Blogger for your Business…

September 5, 2017

Remember when blogs first blew up and everyone and their mom had one? Some of those glorified online journals are still going strong today, evolving into lifestyle blogs with a following beyond immediate family members. But the difference between lifestyle and/or personal blogs and business blogs is, well, have you been to the Grand Canyon?…

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3 Tips for Rocking that Business Blog

August 24, 2017

I met with a new client today – oh yeah! – and he admitted that while he was completely on board with a responsive new website, he didn’t really understand the value of this whole blog thing. Well! I quickly brought him up to speed on the many, many benefits of a really great business…

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Start Your Own Business Blog in 5 Easy Steps

August 15, 2017

You keep reading about the benefits of business blogs, and you’re ready to pull the trigger on one of your own. Awesome! So where do you begin? Let’s dive right in. Assuming you already have a website (no site yet? Quick, fill this out!), here’s how to start your own business blog in five easy…

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What the Heck is a Content Writer?

July 26, 2017

Content writing is a great catch-all term when someone asks me what I do, but sometimes I’m met with blank stares and I have to elaborate: “I write content for online companies and other small businesses – website copy, blog posts, that kind of stuff.” The truth is, content writing isn’t limited to articles and…

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Blogging for the Sake of Blogging

July 11, 2017

The rules of business blogging are pretty straightforward. Share valuable content. Be consistent. Write to your audience. I have a schedule for my blogging clients, and I do a lot of research to come up with interesting topics and relevant details so I can write something worth reading, week after week. But it bears asking,…

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5 Signs It’s Time to Hire a Blog Writer

June 5, 2017

Do you have a blog for your business? High five if you do, but here’s another question – are you making a point of blogging relevant content on a schedule? That’s the thing about blogging. It’s one of those long-game things that can take time to pay off. But pay off it will, in the…

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The Thing About Blogging and SEO

May 23, 2017

SEO, or search engine optimization, is a tricky little devil because the target is always moving. Google doesn’t help with its algorithm shake-ups, but good news. If you’ve been blogging for your business – and I hope you have been – then you’re doing so much more than just connecting with your target market. Here’s…

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How Important is a Blog to a Small Business?

May 22, 2017

Apparently, there’s some debate out there as to the true value and relevance of a business blog in this crazy social media marketing world. That’s a waste of breath. No amount of social media marketing can do what a really great blog does. If you’re really wondering how important a blog is to a small business, let’s…

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