Business blogging is an effective way to share valuable information with your target market and establish a relationship that moves them further down that sales funnel. Sticking to a consistent blogging schedule is wise, but it begs the question: How the heck do I come up with content? 

It’s easier than you think to brainstorm blog post topics. Remember that you’re the expert in your field, and start from there. Or just use this handy list!

  • Think about questions you answer for prospective customers or clients over and over again. Each of them would make a perfect post.
  • Share an insider perspective.
  • Define industry jargon or terminology.
  • Offer tips and tricks.
  • Share industry news or trends.
  • Share customer testimonials.
  • Review posts or content on other websites, then use them as a starting point to write your own take. But, you know, don’t plagiarize.

Pick a few keywords (you have a keyword list, right?) that pertain to each post topic and use them to guide your writing. The trick is writing content that will show up for the right search terms so the right people find you.

For example, if you create wedding invitations and rustic invitations are all the rage, a blog post sharing tips for the perfect rustic wedding invitation will do several things. First, you’ll increase your chances of ranking for that keyword phrase. Second, you’ll be offering valuable information to members of your target market, giving them a warm, fuzzy feeling and boosting the odds that they’ll investigate you and your services further.

Once you start a regular blogging schedule, you’ll find it’s easier than you think to write interesting content. And here’s a tip – you don’t have to reinvent the wheel. Zero in on the information people most want to know about you and think of creative ways to share the same essential details again and again. Never, never cut and paste the same information, but don’t worry if you’re saying the same thing in a million slightly different ways.

Have a question about business blogging? Let’s talk!