Tag: but does it work


Here’s the Deal with Blog Post Ranking on Google

January 31, 2018

After publishing a blog post and following best practices – catchy title, interesting content, great links, cool images – you’re drumming your fingers, waiting for it to appear. But no matter how often you refresh, that blog post is nowhere! What went wrong? Maybe something, but probably nothing. Here’s the deal with blog posts ranking on…

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Is Social Media Really Worth the Investment for Your Small Biz?

January 4, 2018

What’s the definition of “good at social media?” Does it mean lots of likes, lots of comments, lots of shares, lots of positive reinforcement and dopamine hits? Does it mean checking your phone every three minutes, posting status updates and uploading new pics daily, sometimes two, three, four times a day? Does just the thought…

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When Your Business Blog is a Wasteland

October 27, 2017

If you’ve read anything on this blog, you’ve learned that business blogging is a wildly effective way to get fresh new content on your site. That’s important, because guess who loves fresh content? Search engines. The more you serve it up, the more frequently search engines visit your site, and the better your chances of…

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Online Visibility – The Good and the Bad

August 9, 2017

I’ve been writing online content for years, and now and then I’ll stumble across something of mine that I don’t even recognize, until the byline catches my eye. And while I’ve had comments and even a few emails here and there from random internet strangers offering their feedback or thanks (or asking to hire me,…

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Social Media vs. Search Engine Marketing – The Showdown

July 31, 2017

I met with a new potential client recently, and her main concern related to social media. First things first – she needed Facebook and Instagram and what was that other one? Pinterest, and was it ChatSnap? Something like that. Whatever you call it, she needed it, because all businesses need to be on social media,…

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The Content Marketplace is the Worst Place to Find a Writer

June 12, 2017

My brother sent me a text last week asking if I’d heard of Elance and whether I’d ever sign up as a writer there. I have absolutely heard of Elance, and Guru, and Scripted, and Freelanced, and Upwork, and many of the other content marketplace websites out there. But here’s why I avoid them like…

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The Thing About Blogging and SEO

May 23, 2017

SEO, or search engine optimization, is a tricky little devil because the target is always moving. Google doesn’t help with its algorithm shake-ups, but good news. If you’ve been blogging for your business – and I hope you have been – then you’re doing so much more than just connecting with your target market. Here’s…

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How Important is a Blog to a Small Business?

May 22, 2017

Apparently, there’s some debate out there as to the true value and relevance of a business blog in this crazy social media marketing world. That’s a waste of breath. No amount of social media marketing can do what a really great blog does. If you’re really wondering how important a blog is to a small business, let’s…

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