A little over a year ago, a really high-profile article covered the decay of guest blogging for SEO. The upshot of that piece was basically that using guest blogging as a primary means of gaining inbound links is a black hat practice. Is Guest Blogging Trouble? The author is totally right – guest blogging can…
I wrote about the importance of consistent blogging for your business last week, and this post goes hand in hand. Once you’re sold on the value of blogging consistently, a blogging schedule is suddenly your best friend. So tell me, what kind of blogging schedule do you have? Ha, trick question. If you’re new to…
Anyone running a business wants to know that their marketing or advertising dollars are being spent wisely, and more importantly, with an actual return on that investment (catchily known as ROI). That’s why Google Analytics and other tracking software are a big deal for website owners – they can measure the success (or lack thereof)…
Small business blogging is catching on. Historically, I was the one approaching small businesses to explain why they needed a blog (and then backing up to explain “blogging“) and how I can bring measurable value to a small business with said blog and killer content. But times, they are a-changing. Now I’m the one being…