Why Quality Content is the Most Important Thing on Your Website
Content is king, or so we’ve been told. It’s catchy and pithy and completely accurate. But it’s the quality of that content that’s the real king. It’s not enough to be churning out content – you need to be sure that everything you’re creating is thoughtful, impactful, and relevant to your audience. And before you…
While more and more business websites have blogs these days – yay! – not all of those companies seem to really understand how to properly put theirs to work – boo. I’ve noticed that the default for a lot of people tends to be handing off blogging duties on the office millennial – the one…
I came across an article recently that was catchily titled, “Does my small business website need a blog?” This is a topic I’ve written about before, and I like to see how others are framing the same general information. But the gist of this piece was based on the idea that you have to want…
After publishing a blog post and following best practices – catchy title, interesting content, great links, cool images – you’re drumming your fingers, waiting for it to appear. But no matter how often you refresh, that blog post is nowhere! What went wrong? Maybe something, but probably nothing. Here’s the deal with blog posts ranking on…
Blogging for your small business is a strategic way to kill a lot of birds with one stone – assuming you’re doing it well. The trouble, of course, is all those blogging mistakes that can make the entire effort a complete waste of time. But knowledge is power, and once you know, you can do…
The other day, I met a potential client and we talked business blogging. Different people have different ideas of what that looks like, and this particular client was envisioning a hands-off approach that would mean little input from his side and really great results. Luckily, that always sounds good to me, because there’s beauty in passing your…
If you’ve read anything on this blog, you’ve learned that business blogging is a wildly effective way to get fresh new content on your site. That’s important, because guess who loves fresh content? Search engines. The more you serve it up, the more frequently search engines visit your site, and the better your chances of…
When you’re a small business owner, you’re in control of every facet of your business. Sure, you may have a small staff manning the front desk, or a bookkeeper, or even a webmaster. But all decisions go through you, and you manage your public persona. If I’m describing you to a T, you may be…
It still surprises me when I have to explain to smart business folks why business blogging is such a savvy move. It’s usually because they don’t really know what it is, or they tried it for two months but didn’t see any results. Usually, they just don’t understand how it works. But no matter what…
Picture this – you’re plugging away on your business blog, sharing useful tips and tricks, answering burning industry questions, all that good stuff, when an email appears complimenting you on a recent post and offering a guest post. Quick – what’s your move? If you’re thinking you’d need to proceed carefully and start with a…