Why Quality Content is the Most Important Thing on Your Website
Content is king, or so we’ve been told. It’s catchy and pithy and completely accurate. But it’s the quality of that content that’s the real king. It’s not enough to be churning out content – you need to be sure that everything you’re creating is thoughtful, impactful, and relevant to your audience. And before you…
While more and more business websites have blogs these days – yay! – not all of those companies seem to really understand how to properly put theirs to work – boo. I’ve noticed that the default for a lot of people tends to be handing off blogging duties on the office millennial – the one…
When I started as a freelance content writer, I would browse listings in the ol’ content marketplace, which seemed like a good place to hook up with people in need of a service I could provide. And there was no end to the listings from people on the hunt for writers, with projects that included website…
I came across an article recently that was catchily titled, “Does my small business website need a blog?” This is a topic I’ve written about before, and I like to see how others are framing the same general information. But the gist of this piece was based on the idea that you have to want…
Pop quiz, small biz owners – are you effectively managing your Google My Business tool and putting the new Google Posts feature to work? If you’re secretly wondering what Google My Business even is, well, there’s your answer. Read on for a quick-and-dirty review of this handy tool and its latest feature – and how…
Blogging for your small business is a strategic way to kill a lot of birds with one stone – assuming you’re doing it well. The trouble, of course, is all those blogging mistakes that can make the entire effort a complete waste of time. But knowledge is power, and once you know, you can do…
If you’ve read anything on this blog, you’ve learned that business blogging is a wildly effective way to get fresh new content on your site. That’s important, because guess who loves fresh content? Search engines. The more you serve it up, the more frequently search engines visit your site, and the better your chances of…
When you’re a small business owner, you’re in control of every facet of your business. Sure, you may have a small staff manning the front desk, or a bookkeeper, or even a webmaster. But all decisions go through you, and you manage your public persona. If I’m describing you to a T, you may be…
It still surprises me when I have to explain to smart business folks why business blogging is such a savvy move. It’s usually because they don’t really know what it is, or they tried it for two months but didn’t see any results. Usually, they just don’t understand how it works. But no matter what…
When it comes to promoting your business, blogging really deserves its own wonderful little category. Nothing else can drive website traffic, boost sales, position you so winningly in your industry, and help you reach new markets in quite the same way – and certainly not as cost-effectively. So why are so many business owners failing…