Why Quality Content is the Most Important Thing on Your Website
Content is king, or so we’ve been told. It’s catchy and pithy and completely accurate. But it’s the quality of that content that’s the real king. It’s not enough to be churning out content – you need to be sure that everything you’re creating is thoughtful, impactful, and relevant to your audience. And before you…
While more and more business websites have blogs these days – yay! – not all of those companies seem to really understand how to properly put theirs to work – boo. I’ve noticed that the default for a lot of people tends to be handing off blogging duties on the office millennial – the one…
I came across an article recently that was catchily titled, “Does my small business website need a blog?” This is a topic I’ve written about before, and I like to see how others are framing the same general information. But the gist of this piece was based on the idea that you have to want…
After publishing a blog post and following best practices – catchy title, interesting content, great links, cool images – you’re drumming your fingers, waiting for it to appear. But no matter how often you refresh, that blog post is nowhere! What went wrong? Maybe something, but probably nothing. Here’s the deal with blog posts ranking on…
What’s the definition of “good at social media?” Does it mean lots of likes, lots of comments, lots of shares, lots of positive reinforcement and dopamine hits? Does it mean checking your phone every three minutes, posting status updates and uploading new pics daily, sometimes two, three, four times a day? Does just the thought…
Pop quiz, small biz owners – are you effectively managing your Google My Business tool and putting the new Google Posts feature to work? If you’re secretly wondering what Google My Business even is, well, there’s your answer. Read on for a quick-and-dirty review of this handy tool and its latest feature – and how…