professional background

After completing a degree in journalism in 2003, I spent six months testing out the waters as a freelancer. It was enough to cobble together a portfolio that landed me a copywriting position at a Reno advertising agency, where I brainstormed and wrote and revised all manner of copy for far too many casinos and a few stand-out accounts. After the birth of my first son in 2007, I went back to freelancing with infinitely more experience and some street cred and I’ve stayed here ever since. It’s been a decade of hits and misses, lessons learned, lots of growth, expanded services, new friends and an all-around good time.

the inside story

I’m a work-from-home mom of four, an unapologetic member of the grammar police and a natural redhead. I juggle the busy little lives of our kiddos, a handful of regular accounts and my long-term side gig as a kickboxing instructor, so just consider me one of those high-energy multitasking types. It’s not always easy or pretty, but my husband is the perfect partner-in-crime and I wouldn’t trade a thing.