THE PROJECT

When Linda White called me about a website for her HVAC company, Alexander Mechanical, the project sounded straightforward – a shiny new website that would serve as a functional, responsive, and modern representation of her company, while also showcasing their new metal art division. While my knowledge of HVAC, plumbing, and metal artwork is admittedly limited, the rest was a cinch.

THE APPROACH

First things first – some research, so that I could write intelligently about the world of HVAC and plumbing. Alexander Mechanical has been a leading industrial and commercial HVAC company for years, and the old site was dated in both design and content. So we started fresh with a thoughtful site map. Then we found a great theme, created and organized all of the new site content, did a little trouble shooting, and voila – a simple, intuitive website was born.

THE UPSHOT

Looks like we nailed it. The new site is easy to navigate, and the metal art division is now enjoying a little representation online. Linda and company seem pleased too.

“… from the beginning of the project until the end product was perfect,” says Linda. Jessica “listened to all our needs and did quite a bit of research on her own. In the end, our new website tuned out to be just what we had envisioned.”