Framework Personal Training
THE PROJECT After getting a snazzy new website for his by-appointment personal training studio, Paul Fischer figured he was set. The new clients would roll on in. So when his website developer advised hiring a writer to put his blog to work, he was understandably a little bummed. But the stars aligned and a few virtual…
Dr. McSweeney, DC
THE PROJECT Some people just aren’t comfortable with the idea of self promotion, and that’s definitely true for Dr. Lynelle McSweeney, a Reno chiropractor who works wonders on aching backs and necks. After visiting her for an adjustment, it became crystal clear that the world needed to know about her magical hands. I pitched the idea…
KYND Cannabis Company
THE PROJECT When an up-and-coming medicinal cannabis cultivator needed writing help, I jumped right in. The company was exploding, and the small team running the show was spread pretty thin. I came on board to help with a variety of writing projects, with a few suggestions for website content, blogging and site visibility. When the company…
The Find
THE PROJECT When you have an incredible store, your website should be just as amazing. That’s why I approached Stephanie Angold, owner of my hands-down favorite Reno furniture store. When I pitched a new website and some blogging to get her site on the map – and people in the door – she gave me the green light….
Modern Parents Messy Kids
the project When the founder and managing editor of Modern Parents Messy Kids – one of those cool parenting sites sharing tips for “simplifying, connecting and living well” – wanted to expand the parenting section, she brought me on board to do just that. She found me after reading a post I submitted on a whim to Coffee…
Freestyle Fitness
THE PROJECT After its initial launch a couple of years ago, the Freestyle Fitness website had languished a bit and was in need of a little TLC. I took over the site’s maintenance in late summer 2014 with a few modest goals – own that first page of Google for relevant keywords and get the…
Miller Industrial Properties
THE PROJECT Miller Industrial Properties is a boutique industrial/commercial real estate agency in northern Nevada, which is a surprisingly hot little market for those in need of a Western manufacturing or distribution point. Tom Miller approached me for help with his blog in 2014, and after a few months, expanded my role into a freelance marketing…
Metal Roof Network
THE PROJECT Metal Roof Network is a Nevada-based supplier of premium metal roofing materials, with a copper specialty. Full disclosure – my father owns this small business, and I’ve managed his website from the start. We quickly established that he needed a high-performing website and blog that would reach homeowners, architects, designers and contractors in search…
Haws Corporation
THE PROJECT You may not recognize the name, but I can guarantee you’ve used the products. In 1906, Luther Haws invented the drinking fountain and the company has spent the ensuing decades perfecting them. They’ve also expanded the manufacturing line to include drench showers and safety eyewashes, and partnered with names like Brita® for innovative new…
Pregnancy & Newborn
THE PROJECT In late 2010, I pitched a personal story to Pregnancy & Newborn magazine, “the number one monthly mag for chic moms-to-be and hot new mamas.” The piece ran in the December issue, and it was the beginning of my work for the magazine as a contributing writer and product reviewer. In spring of 2014, P&N…