October 31, 2022

THE PROJECT An editor I worked with at Healthline accepted a head of content position at Sleepopolis, and I’m flattered to share that she reached out when the all-things-sleep site was in need of (you guessed it…) sleep content. I’m a regular contributor these days, writing content designed to help people around the world get a…

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Sasse Surgical

December 31, 2020

THE PROJECT My name was passed along to the team at Sasse Surgical in early 2020. They were looking for someone to help with social media content to promote both their bariatric surgery and incontinence services. After looking at their website and existing blog, I had a few recommendations for improving engagement and visibility across the…

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June 29, 2020

THE PROJECT When an editor from the science-meets-spirituality wellness website mindbodygreen reached out after catching my byline on Healthline, I’m embarrassed to say I wasn’t familiar with the site at all. Weird, because that 360-degree approach to every facet of wellness is right up my alley! I was thrilled to jump on board in early 2020…

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May 8, 2020

THE PROJECT When a former editor at Pregnancy & Newborn needed to build a network of parenting/pregnancy/fitness writers for Healthline, her new San Francisco gig, I’m flattered to share that she thought of me right away. I started writing for the website in 2014, and I’ve remained a regular contributor to that veritable treasure trove of…

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La Famiglia Ristorante Italiano

March 19, 2020

THE PROJECT When an old high school friend took over Reno’s favorite Italian restaurant, I’m humbled to say she thought of me. Nicki Shea had big ideas for a delicate rebranding at La Famiglia – all she needed was some direction for making it all happen. When the restaurant ownership changed hands again last year,…

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Books For Kids Nevada

May 27, 2019

THE PROJECT Books for Kids and Read for the Ride are two wonderful community projects right here in northern Nevada. Former Sparks educator Patti McClelland was inspired by an amazing state-sponsored program in New Zealand that gifts books to children several times annually, and she came back determined to launch something similar. Books for Kids…

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West Street Market

April 16, 2019

THE PROJECT Reno is a small town, and when a former colleague accepted the role of project manager at West Street Market last year, she had some lofty goals about getting this off-the-beaten-path hangout on the radar – and she thought of me. Between bringing the website up to speed, getting going on some strategic…

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Guerrilla BJJ

January 30, 2018

THE PROJECT When Freestyle Martial Arts Academy become the sole representative of Guerrilla Jiu-Jitsu here in northern Nevada, the challenge was twofold. First, they needed to launch a new website as a hub for useful information. And then, they needed to be sure this brand new site made it in front of all the right people….

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Harris Landscape Construction

January 24, 2018

THE PROJECT Harris Landscape Construction is a great Reno landscape company, but their dated website was doing them no favors in the digital world. The owner, Dan Cozzi, wanted something aesthetically pleasing and functional – a website that would proudly showcase all the amazing things this company does. THE APPROACH There wasn’t much in the way of…

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Coastal Community Builders

January 3, 2018

THE PROJECT This California development company is the driving force behind beautiful master-planned home communities all over the Central Coast. They needed some help with brochure and website copy for one of their newest communities. With a striking layout and gorgeous images already in place, all they needed were the words to match. THE APPROACH These days,…

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