Sasse Surgical

December 31, 2020

THE PROJECT My name was passed along to the team at Sasse Surgical in early 2020. They were looking for someone to help with social media content to promote both their bariatric surgery and incontinence services. After looking at their website and existing blog, I had a few recommendations for improving engagement and visibility across the…

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La Famiglia Ristorante Italiano

March 19, 2020

THE PROJECT When an old high school friend took over Reno’s favorite Italian restaurant, I’m humbled to say she thought of me. Nicki Shea had big ideas for a delicate rebranding at La Famiglia – all she needed was some direction for making it all happen. When the restaurant ownership changed hands again last year,…

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West Street Market

April 16, 2019

THE PROJECT Reno is a small town, and when a former colleague accepted the role of project manager at West Street Market last year, she had some lofty goals about getting this off-the-beaten-path hangout on the radar – and she thought of me. Between bringing the website up to speed, getting going on some strategic…

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Full Belly Deli

October 19, 2018

THE PROJECT It’s funny when you meet a potential client at a Halloween party. But despite the Maker’s Mark bottle costume and the Ginny Weasley get-up, a casual “so what do you do” conversation led to a discussion about delis, websites, and the wild efficiency of building online visibility through blogging. And within about a…

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Guerrilla BJJ

January 30, 2018

THE PROJECT When Freestyle Martial Arts Academy become the sole representative of Guerrilla Jiu-Jitsu here in northern Nevada, the challenge was twofold. First, they needed to launch a new website as a hub for useful information. And then, they needed to be sure this brand new site made it in front of all the right people….

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Harris Landscape Construction

January 24, 2018

THE PROJECT Harris Landscape Construction is a great Reno landscape company, but their dated website was doing them no favors in the digital world. The owner, Dan Cozzi, wanted something aesthetically pleasing and functional – a website that would proudly showcase all the amazing things this company does. THE APPROACH There wasn’t much in the way of…

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Framework Personal Training

August 24, 2017

THE PROJECT After getting a snazzy new website for his by-appointment personal training studio, Paul Fischer figured he was set. The new clients would roll on in. So when his website developer advised hiring a writer to put his blog to work, he was understandably a little bummed. But the stars aligned and a few virtual…

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Dr. McSweeney, DC

May 9, 2017

THE PROJECT Some people just aren’t comfortable with the idea of self promotion, and that’s definitely true for Dr. Lynelle McSweeney, a Reno chiropractor who works wonders on aching backs and necks. After visiting her for an adjustment, it became crystal clear that the world needed to know about her magical hands. I pitched the idea…

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KYND Cannabis Company

May 9, 2017

THE PROJECT When an up-and-coming medicinal cannabis cultivator needed writing help, I jumped right in. The company was exploding, and the small team running the show was spread pretty thin. I came on board to help with a variety of writing projects, with a few suggestions for website content, blogging and site visibility. When the company…

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The Find

May 9, 2017

THE PROJECT When you have an incredible store, your website should be just as amazing. That’s why I approached Stephanie Angold, owner of my hands-down favorite Reno furniture store. When I pitched a new website and some blogging to get her site on the map – and people in the door – she gave me the green light….

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