Exciting news! I’ve been tapped as the newest contributing writer over at Modern Parents Messy Kids, one of those genius lifestyle/parenting sites for, well, modern parents and their messy kids. They have all those smart things you can do with your kiddos on a rainy day, plus handy tips for organizing your entire life and…
If the goal with your business blog is to boost organic rank, develop a readership and cultivate a one-to-many relationship, then consistent blogging matters. A lot. And for several reasons, which I’m happy to share here. But there’s something that matters even more. Lay it on me First, the cold, hard facts: There is a…
Anyone running a business wants to know that their marketing or advertising dollars are being spent wisely, and more importantly, with an actual return on that investment (catchily known as ROI). That’s why Google Analytics and other tracking software are a big deal for website owners – they can measure the success (or lack thereof)…
Small business blogging is catching on. Historically, I was the one approaching small businesses to explain why they needed a blog (and then backing up to explain “blogging“) and how I can bring measurable value to a small business with said blog and killer content. But times, they are a-changing. Now I’m the one being…
A few months ago, I stumbled across a link a friend shared on social media. It was to a beautifully written post about balance and schedules and how on earth we’re supposed to manage the life of a working woman with the life of a mother all at the same time, all in the same…
Here’s the truth, people. There are two hard and fast rules to blogging, and I’m breaking them big time. If your goal is to boost your organic ranking, blogging is a great way to do it. But – and this is a big ol’ but – you have to follow two cardinal rules. Cardinal Rule…
I’ve written before about the benefits of business blogging – wildly effective, inexpensive and easy – and now I’m going to let you in on a few secrets. Here are three secrets to awesome blogging for your business. 1. Awesome Blog Post Framework Every blog post needs the following: A catchy title with the post’s…
Business blogging is an effective way to share valuable information with your target market and establish a relationship that moves them further down that sales funnel. Sticking to a consistent blogging schedule is wise, but it begs the question: How the heck do I come up with content? It’s easier than you think to brainstorm…
Good news! I’m excited to announce that I’m working with two awesome new clients. Freestyle fitness This kick-ass, martial-arts based fitness program is born of Freestyle Martial Arts Academy, where my kiddos are fortunate to practice. I’ve been a student/instructor at Freestyle for well over ten years now and now I’ll be overseeing its marketing efforts….
If you’re like many, many small (and even big) business owners, you may have wondered about blogging – what it costs, how it benefits your biz, and even what the heck it is. Well, you’ve come to the right place. This is the quick and dirty rundown on how, when and why blogging is a…