The thing about writing for a living is that the very last thing I want to do for myself is write. It’s a bummer, because I’m writing mentally all the time anyway. As I go about my day, I’m composing intro sentences and blog post topics and story ideas, all in my head. I find…
I spend an awful lot of time writing for other people, and it recently occurred to me that I have the perfect spot to do a bit of writing just for me. Blogs began as online journals, and they’ve evolved into the sponsored link/inbound marketing/SEO goldmines they are today. But not this blog! Nope, I’m…
Over at Healthine.com, I’m writing a mixed bag of medical/lifestyle parenting and pregnancy articles – medically reviewed as necessary and all! There are citations and references to note and a stringent style guide to follow. It’s something new for me, and I’m really enjoying learning all this interesting new stuff (like the pros and cons…
The thing about blogging for other people is this: blogging for myself gets pushed to the back burner. I’ve written about the importance of consistency when it comes to blogging, yet here I am, completely ignoring my own (solid) advice. I have many excuses. That’s all beside the point of this post, which is actually…
I moved into a marketing role at Freestyle Fitness late last summer, and a fresh site re-design was on my list. We checked it off a few months back – woohoo! – and it was worth the wait. Read on for a little before and after comparison. Our goal with the redesign was simple enough…
Oh geez, it’s been way too long. I’m breaking my own cardinal blogging rules – gah! But new clients are keeping me busy – what can I say? It’s only been a few months, but I’m excited to share some of the results we’re already getting over at Tahoe Trail Bar. first things first An…
It’s officially official – my newest client is a real-life advertising agency. Ahh, it’s like I never even left. Except this one is a Pittsburgh/Miami shop and I don’t have an office in either city. Or, you know, a desk. But guess what I do have – creative briefs coming in hot and heavy. And…
A little over a year ago, a really high-profile article covered the decay of guest blogging for SEO. The upshot of that piece was basically that using guest blogging as a primary means of gaining inbound links is a black hat practice. Is Guest Blogging Trouble? The author is totally right – guest blogging can…
I wrote about the importance of consistent blogging for your business last week, and this post goes hand in hand. Once you’re sold on the value of blogging consistently, a blogging schedule is suddenly your best friend. So tell me, what kind of blogging schedule do you have? Ha, trick question. If you’re new to…
I’ve been lucky to try many hats on for size over at Pregnancy & Newborn. I pitched a story idea nine years ago, which got me in the door as a contributing writer. Then I snagged a year-long blogging gig as one of the magazine’s Adventures in Motherhood bloggers. And for the last year or…