Tag: what I do

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Social Media vs. Search Engine Marketing – The Showdown

July 31, 2017

I met with a new potential client recently, and her main concern related to social media. First things first – she needed Facebook and Instagram and what was that other one? Pinterest, and was it ChatSnap? Something like that. Whatever you call it, she needed it, because all businesses need to be on social media,…

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What the Heck is a Content Writer?

July 26, 2017

Content writing is a great catch-all term when someone asks me what I do, but sometimes I’m met with blank stares and I have to elaborate: “I write content for online companies and other small businesses – website copy, blog posts, that kind of stuff.” The truth is, content writing isn’t limited to articles and…

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5 Signs It’s Time to Hire a Blog Writer

June 5, 2017

Do you have a blog for your business? High five if you do, but here’s another question – are you making a point of blogging relevant content on a schedule? That’s the thing about blogging. It’s one of those long-game things that can take time to pay off. But pay off it will, in the…

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What Happens When You Hire a Freelance Writer for Your Small Biz

May 30, 2017

You’re drowning in marketing to-dos and articles you’ve tagged about the value of business blogging, and you’re ready to rope in someone to deal with all of that. Awesome! Bringing a writer on board is a smart move – it’s something every small business could really use – but what happens when you finally pull…

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The Thing About Blogging and SEO

May 23, 2017

SEO, or search engine optimization, is a tricky little devil because the target is always moving. Google doesn’t help with its algorithm shake-ups, but good news. If you’ve been blogging for your business – and I hope you have been – then you’re doing so much more than just connecting with your target market. Here’s…

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Why Hire a Writer for your Small Biz? This is Why.

May 10, 2017

When you’re a small business owner, and especially in the early days, you wear many hats. You’re kind of a one-man show, handling this and that and everything, really. But be honest with yourself – you may know your business, but are you an expert at expressing your knowledge in a way that maximizes your…

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Hello, Healthline (And Other New Work)

December 31, 2015

Over at Healthine.com, I’m writing a mixed bag of medical/lifestyle parenting and pregnancy articles – medically reviewed as necessary and all! There are citations and references to note and a stringent style guide to follow. It’s something new for me, and I’m really enjoying learning all this interesting new stuff (like the pros and cons…

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Work Alert – A New Site Goes Live

June 28, 2015

I moved into a marketing role at Freestyle Fitness late last summer, and a fresh site re-design was on my list. We checked it off a few months back – woohoo! – and it was worth the wait. Read on for a little before and after comparison. Our goal with the redesign was simple enough…

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