Tag: what I do

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5 Signs It’s Time to Hire a Blog Writer

June 5, 2017

Do you have a blog for your business? High five if you do, but here’s another question – are you making a point of blogging relevant content on a schedule? That’s the thing about blogging. It’s one of those long-game things that can take time to pay off. But pay off it will, in the…

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What Happens When You Hire a Freelance Writer for Your Small Biz

May 30, 2017

You’re drowning in marketing to-dos and articles you’ve tagged about the value of business blogging, and you’re ready to rope in someone to deal with all of that. Awesome! Bringing a writer on board is a smart move – it’s something every small business could really use – but what happens when you finally pull…

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The Thing About Blogging and SEO

May 23, 2017

SEO, or search engine optimization, is a tricky little devil because the target is always moving. Google doesn’t help with its algorithm shake-ups, but good news. If you’ve been blogging for your business – and I hope you have been – then you’re doing so much more than just connecting with your target market. Here’s…

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Why Hire a Writer for your Small Biz? This is Why.

May 10, 2017

When you’re a small business owner, and especially in the early days, you wear many hats. You’re kind of a one-man show, handling this and that and everything, really. But be honest with yourself – you may know your business, but are you an expert at expressing your knowledge in a way that maximizes your…

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Hello, Healthline (And Other New Work)

December 31, 2015

Over at Healthine.com, I’m writing a mixed bag of medical/lifestyle parenting and pregnancy articles – medically reviewed as necessary and all! There are citations and references to note and a stringent style guide to follow. It’s something new for me, and I’m really enjoying learning all this interesting new stuff (like the pros and cons…

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Work Alert – A New Site Goes Live

June 28, 2015

I moved into a marketing role at Freestyle Fitness late last summer, and a fresh site re-design was on my list. We checked it off a few months back – woohoo! – and it was worth the wait. Read on for a little before and after comparison. Our goal with the redesign was simple enough…

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New Work Alert – Tahoe Trail Bar in the House

May 18, 2015

Oh geez, it’s been way too long. I’m breaking my own cardinal blogging rules – gah! But new clients are keeping me busy – what can I say? It’s only been a few months, but I’m excited to share some of the results we’re already getting over at Tahoe Trail Bar. first things first An…

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My Return to the World of Creative Briefs

April 16, 2015

It’s officially official – my newest client is a real-life advertising agency. Ahh, it’s like I never even left. Except this one is a Pittsburgh/Miami shop and I don’t have an office in either city. Or, you know, a desk. But guess what I do have – creative briefs coming in hot and heavy. And…

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Getting Paid to Try New Stuff – Wheee!

March 2, 2015

I’ve been lucky to try many hats on for size over at Pregnancy & Newborn. I pitched a story idea nine years ago, which got me in the door as a contributing writer. Then I snagged a year-long blogging gig as one of the magazine’s Adventures in Motherhood bloggers. And for the last year or…

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