Category: Working It

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Work Alert – A New Site Goes Live

June 28, 2015

I moved into a marketing role at Freestyle Fitness late last summer, and a fresh site re-design was on my list. We checked it off a few months back – woohoo! – and it was worth the wait. Read on for a little before and after comparison. Our goal with the redesign was simple enough…

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New Work Alert – Tahoe Trail Bar in the House

May 18, 2015

Oh geez, it’s been way too long. I’m breaking my own cardinal blogging rules – gah! But new clients are keeping me busy – what can I say? It’s only been a few months, but I’m excited to share some of the results we’re already getting over at Tahoe Trail Bar. first things first An…

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My Return to the World of Creative Briefs

April 16, 2015

It’s officially official – my newest client is a real-life advertising agency. Ahh, it’s like I never even left. Except this one is a Pittsburgh/Miami shop and I don’t have an office in either city. Or, you know, a desk. But guess what I do have – creative briefs coming in hot and heavy. And…

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Getting Paid to Try New Stuff – Wheee!

March 2, 2015

I’ve been lucky to try many hats on for size over at Pregnancy & Newborn. I pitched a story idea nine years ago, which got me in the door as a contributing writer. Then I snagged a year-long blogging gig as one of the magazine’s Adventures in Motherhood bloggers. And for the last year or…

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New Work Alert: Writing for Modern Parents Messy Kids

February 26, 2015

Exciting news! I’ve been tapped as the newest contributing writer over at Modern Parents Messy Kids, one of those genius lifestyle/parenting sites for, well, modern parents and their messy kids. They have all those smart things you can do with your kiddos on a rainy day, plus handy tips for organizing your entire life and…

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How Effective is Business Blogging? Check it Out!

January 23, 2015

Anyone running a business wants to know that their marketing or advertising dollars are being spent wisely, and more importantly, with an actual return on that investment (catchily known as ROI). That’s why Google Analytics and other tracking software are a big deal for website owners – they can measure the success (or lack thereof)…

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Collaborative Writing for the Win

January 13, 2015

A few months ago, I stumbled across a link a friend shared on social media. It was to a beautifully written post about balance and schedules and how on earth we’re supposed to manage the life of a working woman with the life of a mother all at the same time, all in the same…

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New Work Alert: A Fitness Studio & Paddleboard Company Join the Ranks

September 15, 2014

Good news! I’m excited to announce that I’m working with two awesome new clients. Freestyle fitness This┬ákick-ass, martial-arts based fitness program is born of Freestyle Martial Arts Academy, where my kiddos are fortunate to practice. I’ve been a student/instructor at Freestyle for well over ten years now and now I’ll be overseeing its marketing efforts….

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