Category: Working It

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Small Biz Owners, Meet Google Posts

December 14, 2017

Pop quiz, small biz owners – are you effectively managing your Google My Business tool and putting the new Google Posts feature to work? If you’re secretly wondering what Google My Business even is, well, there’s your answer. Read on for a quick-and-dirty review of this handy tool and its latest feature – and how…

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The Beauty of Passing Your Biz Blog to Someone Else

November 14, 2017

The other day, I met a potential client and we talked business blogging. Different people have different ideas of what that looks like, and this particular client was envisioning a hands-off approach that would mean little input from his side and┬áreally great results. Luckily, that always sounds good to me,┬ábecause there’s beauty in passing your…

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When Your Business Blog is a Wasteland

October 27, 2017

If you’ve read anything on this blog, you’ve learned that business blogging is a wildly effective way to get fresh new content on your site. That’s important, because guess who loves fresh content? Search engines. The more you serve it up, the more frequently search engines visit your site, and the better your chances of…

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The Real Tricks to Crushing that Guest Blogging Opportunity

September 22, 2017

Picture this – you’re plugging away on your business blog, sharing useful tips and tricks, answering burning industry questions, all that good stuff, when an email appears complimenting you on a recent post and offering a guest post. Quick – what’s your move? If you’re thinking you’d need to proceed carefully and start with a…

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6 Must-Read Tips for a Happy, Healthy Business Blog

September 11, 2017

When it comes to promoting your business, blogging really deserves its own wonderful little category. Nothing else can drive website traffic, boost sales, position you so winningly in your industry, and help you reach new markets in quite the same way – and certainly not as cost-effectively. So why are so many business owners failing…

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Before You Hire a Content Writer or Blogger for your Business…

September 5, 2017

Remember when blogs first blew up and everyone and their mom had one? Some of those glorified online journals are still going strong today, evolving into lifestyle blogs with a following beyond immediate family members. But the difference between lifestyle and/or personal blogs and business blogs is, well, have you been to the Grand Canyon?…

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