Category: Blogging

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How Important is Consistency in Blogging?

February 2, 2015

If the goal with your business blog is to boost organic rank, develop a readership and cultivate a one-to-many relationship, then consistent blogging matters. A lot. And for several reasons, which I’m happy to share here. But there’s something that matters even more. Lay it on me First, the cold, hard facts: There is a…

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Small Business Blogging – Proof that it Works!

January 18, 2015

Small business blogging is catching on. Historically, I was the one approaching small businesses to explain why they needed a blog (and then backing up to explain “blogging“) and how I can bring measurable value to a small business with said blog and killer content. But times, they are a-changing. Now I’m the one being…

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Cardinal Rules of Business Blogging

December 30, 2014

Here’s the truth, people. There are two hard and fast rules to blogging, and I’m breaking them big time. If your goal is to boost your organic ranking, blogging is a great way to do it. But – and this is a big ol’ but – you have to follow two cardinal rules. Cardinal Rule…

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Three Secrets to Awesome Blogging for your Business

November 14, 2014

I’ve written before about the benefits of business blogging – wildly effective, inexpensive and easy – and now I’m going to let you in on a few secrets. Here are three secrets to awesome blogging for your business. 1. Awesome Blog Post Framework Every blog post needs the following: A catchy title with the post’s…

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Brainstorming Blog Post Topics – A Primer

October 26, 2014

Business blogging is an effective way to share valuable information with your target market and establish a relationship that moves them further down that sales funnel. Sticking to a consistent blogging schedule is wise, but it begs the question: How the heck do I come up with content?  It’s easier than you think to brainstorm…

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The Benefits of Blogging for the Small Business Owner

August 23, 2014

If you’re like many, many small (and even big) business owners, you may have wondered about blogging – what it costs, how it benefits your biz, and even what the heck it is. Well, you’ve come to the right place. This is the quick and dirty rundown on how, when and why blogging is a…

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