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My Return to the World of Creative Briefs

April 16, 2015

It’s officially official – my newest client is a real-life advertising agency. Ahh, it’s like I never even left. Except this one is a Pittsburgh/Miami shop and I don’t have an office in either city. Or, you know, a desk. But guess what I do have – creative briefs coming in hot and heavy. And…

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How to Guest Blog the Right Way

April 9, 2015

A little over a year ago, a really high-profile article covered the decay of guest blogging for SEO. The upshot of that piece was basically that using guest blogging as a primary means of gaining inbound links is a black hat practice. Is Guest Blogging Trouble? The author is totally right – guest blogging can…

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How to Rock a Blogging Schedule

March 9, 2015

I wrote about the importance of consistent blogging for your business last week, and this post goes hand in hand. Once you’re sold on the value of blogging consistently, a blogging schedule is suddenly your best friend. So tell me, what kind of blogging schedule do you have? Ha, trick question. If you’re new to…

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Getting Paid to Try New Stuff – Wheee!

March 2, 2015

I’ve been lucky to try many hats on for size over at Pregnancy & Newborn. I pitched a story idea nine years ago, which got me in the door as a contributing writer. Then I snagged a year-long blogging gig as one of the magazine’s Adventures in Motherhood bloggers. And for the last year or…

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New Work Alert: Writing for Modern Parents Messy Kids

February 26, 2015

Exciting news! I’ve been tapped as the newest contributing writer over at Modern Parents Messy Kids, one of those genius lifestyle/parenting sites for, well, modern parents and their messy kids. They have all those smart things you can do with your kiddos on a rainy day, plus handy tips for organizing your entire life and…

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How Important is Consistency in Blogging?

February 2, 2015

If the goal with your business blog is to boost organic rank, develop a readership and cultivate a one-to-many relationship, then consistent blogging matters. A lot. And for several reasons, which I’m happy to share here. But there’s something that matters even more. Lay it on me First, the cold, hard facts: There is a…

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How Effective is Business Blogging? Check it Out!

January 23, 2015

Anyone running a business wants to know that their marketing or advertising dollars are being spent wisely, and more importantly, with an actual return on that investment (catchily known as ROI). That’s why Google Analytics and other tracking software are a big deal for website owners – they can measure the success (or lack thereof)…

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Small Business Blogging – Proof that it Works!

January 18, 2015

Small business blogging is catching on. Historically, I was the one approaching small businesses to explain why they needed a blog (and then backing up to explain “blogging“) and how I can bring measurable value to a small business with said blog and killer content. But times, they are a-changing. Now I’m the one being…

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Collaborative Writing for the Win

January 13, 2015

A few months ago, I stumbled across a link a friend shared on social media. It was to a beautifully written post about balance and schedules and how on earth we’re supposed to manage the life of a working woman with the life of a mother all at the same time, all in the same…

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Cardinal Rules of Business Blogging

December 30, 2014

Here’s the truth, people. There are two hard and fast rules to blogging, and I’m breaking them big time. If your goal is to boost your organic ranking, blogging is a great way to do it. But – and this is a big ol’ but – you have to follow two cardinal rules. Cardinal Rule…

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