I met with a new potential client recently, and her main concern related to social media. First things first – she needed Facebook and Instagram and what was that other one? Pinterest, and was it ChatSnap? Something like that. Whatever you call it, she needed it, because all businesses need to be on social media,…
Content writing is a great catch-all term when someone asks me what I do, but sometimes I’m met with blank stares and I have to elaborate: “I write content for online companies and other small businesses – website copy, blog posts, that kind of stuff.” The truth is, content writing isn’t limited to articles and…
The rules of business blogging are pretty straightforward. Share valuable content. Be consistent. Write to your audience. I have a schedule for my blogging clients, and I do a lot of research to come up with interesting topics and relevant details so I can write something worth reading, week after week. But it bears asking,…
My brother sent me a text last week asking if I’d heard of Elance and whether I’d ever sign up as a writer there. I have absolutely heard of Elance, and Guru, and Scripted, and Freelanced, and Upwork, and many of the other content marketplace websites out there. But here’s why I avoid them like…
Do you have a blog for your business? High five if you do, but here’s another question – are you making a point of blogging relevant content on a schedule? That’s the thing about blogging. It’s one of those long-game things that can take time to pay off. But pay off it will, in the…
You’re drowning in marketing to-dos and articles you’ve tagged about the value of business blogging, and you’re ready to rope in someone to deal with all of that. Awesome! Bringing a writer on board is a smart move – it’s something every small business could really use – but what happens when you finally pull…
SEO, or search engine optimization, is a tricky little devil because the target is always moving. Google doesn’t help with its algorithm shake-ups, but good news. If you’ve been blogging for your business – and I hope you have been – then you’re doing so much more than just connecting with your target market. Here’s…
Apparently, there’s some debate out there as to the true value and relevance of a business blog in this crazy social media marketing world. That’s a waste of breath. No amount of social media marketing can do what a really great blog does. If you’re really wondering how important a blog is to a small business, let’s…
Get this! In a 2013 study, 54% of small businesses admitted it’s a challenge to come up with engaging content, and 64% said that producing enough content is tough. I believe it. Consider how much your small business relies on content – it’s probably quite a bit more than you think. Think about it. Here’s a quick…
When you’re a small business owner, and especially in the early days, you wear many hats. You’re kind of a one-man show, handling this and that and everything, really. But be honest with yourself – you may know your business, but are you an expert at expressing your knowledge in a way that maximizes your…