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The Thing About Blogging and SEO

May 23, 2017

SEO, or search engine optimization, is a tricky little devil because the target is always moving. Google doesn’t help with its algorithm shake-ups, but good news. If you’ve been blogging for your business – and I hope you have been – then you’re doing so much more than just connecting with your target market. Here’s…

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How Important is a Blog to a Small Business?

May 22, 2017

Apparently, there’s some debate out there as to the true value and relevance of a business blog in this crazy social media marketing world. That’s a waste of breath. No amount of social media marketing can do what a really great blog does. If you’re really wondering how important a blog is to a small business, let’s…

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Why Hire a Writer for your Small Biz? This is Why.

May 10, 2017

When you’re a small business owner, and especially in the early days, you wear many hats. You’re kind of a one-man show, handling this and that and everything, really. But be honest with yourself – you may know your business, but are you an expert at expressing your knowledge in a way that maximizes your…

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When Blogging Plans go Awry

June 17, 2016

The thing about writing for a living is that the very last thing I want to do for myself is write. It’s a bummer, because I’m writing mentally all the time anyway. As I go about my day, I’m composing intro sentences and blog post topics and story ideas, all in my head. I find…

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A Blog that Does its Job

May 11, 2016

I spend an awful lot of time writing for other people, and it recently occurred to me that I have the perfect spot to do a bit of writing just for me. Blogs began as online journals, and they’ve evolved into the sponsored link/inbound marketing/SEO goldmines they are today. But not this blog! Nope, I’m…

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Hello, Healthline (And Other New Work)

December 31, 2015

Over at Healthine.com, I’m writing a mixed bag of medical/lifestyle parenting and pregnancy articles – medically reviewed as necessary and all! There are citations and references to note and a stringent style guide to follow. It’s something new for me, and I’m really enjoying learning all this interesting new stuff (like the pros and cons…

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Breaking the Blogging Rules

August 14, 2015

The thing about blogging for other people is this: blogging for myself gets pushed to the back burner. I’ve written about the importance of consistency when it comes to blogging, yet here I am, completely ignoring my own (solid) advice. I have many excuses. That’s all beside the point of this post, which is actually…

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Work Alert – A New Site Goes Live

June 28, 2015

I moved into a marketing role at Freestyle Fitness late last summer, and a fresh site re-design was on my list. We checked it off a few months back – woohoo! – and it was worth the wait. Read on for a little before and after comparison. Our goal with the redesign was simple enough…

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New Work Alert – Tahoe Trail Bar in the House

May 18, 2015

Oh geez, it’s been way too long. I’m breaking my own cardinal blogging rules – gah! But new clients are keeping me busy – what can I say? It’s only been a few months, but I’m excited to share some of the results we’re already getting over at Tahoe Trail Bar. first things first An…

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