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Breaking the Blogging Rules

August 14, 2015

The thing about blogging for other people is this: blogging for myself gets pushed to the back burner. I’ve written about the importance of consistency when it comes to blogging, yet here I am, completely ignoring my own (solid) advice. I have many excuses. That’s all beside the point of this post, which is actually…

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Work Alert – A New Site Goes Live

June 28, 2015

I moved into a marketing role at Freestyle Fitness late last summer, and a fresh site re-design was on my list. We checked it off a few months back – woohoo! – and it was worth the wait. Read on for a little before and after comparison. Our goal with the redesign was simple enough…

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New Work Alert – Tahoe Trail Bar in the House

May 18, 2015

Oh geez, it’s been way too long. I’m breaking my own cardinal blogging rules – gah! But new clients are keeping me busy – what can I say? It’s only been a few months, but I’m excited to share some of the results we’re already getting over at Tahoe Trail Bar. first things first An…

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My Return to the World of Creative Briefs

April 16, 2015

It’s officially official – my newest client is a real-life advertising agency. Ahh, it’s like I never even left. Except this one is a Pittsburgh/Miami shop and I don’t have an office in either city. Or, you know, a desk. But guess what I do have – creative briefs coming in hot and heavy. And…

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How to Guest Blog the Right Way

April 9, 2015

A little over a year ago, a really high-profile article covered the decay of guest blogging for SEO. The upshot of that piece was basically that using guest blogging as a primary means of gaining inbound links is a black hat practice. Is Guest Blogging Trouble? The author is totally right – guest blogging can…

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How to Rock a Blogging Schedule

March 9, 2015

I wrote about the importance of consistent blogging for your business last week, and this post goes hand in hand. Once you’re sold on the value of blogging consistently, a blogging schedule is suddenly your best friend. So tell me, what kind of blogging schedule do you have? Ha, trick question. If you’re new to…

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Getting Paid to Try New Stuff – Wheee!

March 2, 2015

I’ve been lucky to try many hats on for size over at Pregnancy & Newborn. I pitched a story idea nine years ago, which got me in the door as a contributing writer. Then I snagged a year-long blogging gig as one of the magazine’s Adventures in Motherhood bloggers. And for the last year or…

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New Work Alert: Writing for Modern Parents Messy Kids

February 26, 2015

Exciting news! I’ve been tapped as the newest contributing writer over at Modern Parents Messy Kids, one of those genius lifestyle/parenting sites for, well, modern parents and their messy kids. They have all those smart things you can do with your kiddos on a rainy day, plus handy tips for organizing your entire life and…

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How Important is Consistency in Blogging?

February 2, 2015

If the goal with your business blog is to boost organic rank, develop a readership and cultivate a one-to-many relationship, then consistent blogging matters. A lot. And for several reasons, which I’m happy to share here. But there’s something that matters even more. Lay it on me First, the cold, hard facts: There is a…

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How Effective is Business Blogging? Check it Out!

January 23, 2015

Anyone running a business wants to know that their marketing or advertising dollars are being spent wisely, and more importantly, with an actual return on that investment (catchily known as ROI). That’s why Google Analytics and other tracking software are a big deal for website owners – they can measure the success (or lack thereof)…

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