6 Must-Read Tips for a Happy, Healthy Business Blog

September 11, 2017

When it comes to promoting your business, blogging really deserves its own wonderful little category. Nothing else can drive website traffic, boost sales, position you so winningly in your industry, and help you reach new markets in quite the same way – and certainly not as cost-effectively. So why are so many business owners failing…

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Before You Hire a Content Writer or Blogger for your Business…

September 5, 2017

Remember when blogs first blew up and everyone and their mom had one? Some of those glorified online journals are still going strong today, evolving into lifestyle blogs with a following beyond immediate family members. But the difference between lifestyle and/or personal blogs and business blogs is, well, have you been to the Grand Canyon?…

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3 Tips for Rocking that Business Blog

August 24, 2017

I met with a new client today – oh yeah! – and he admitted that while he was completely on board with a responsive new website, he didn’t really understand the value of this whole blog thing. Well! I quickly brought him up to speed on the many, many benefits of a really great business…

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Start Your Own Business Blog in 5 Easy Steps

August 15, 2017

You keep reading about the benefits of business blogs, and you’re ready to pull the trigger on one of your own. Awesome! So where do you begin? Let’s dive right in. Assuming you already have a website (no site yet? Quick, fill this out!), here’s how to start your own business blog in five easy…

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Online Visibility – The Good and the Bad

August 9, 2017

I’ve been writing online content for years, and now and then I’ll stumble across something of mine that I don’t even recognize, until the byline catches my eye. And while I’ve had comments and even a few emails here and there from random internet strangers offering their feedback or thanks (or asking to hire me,…

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Social Media vs. Search Engine Marketing – The Showdown

July 31, 2017

I met with a new potential client recently, and her main concern related to social media. First things first – she needed Facebook and Instagram and what was that other one? Pinterest, and was it ChatSnap? Something like that. Whatever you call it, she needed it, because all businesses need to be on social media,…

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What the Heck is a Content Writer?

July 26, 2017

Content writing is a great catch-all term when someone asks me what I do, but sometimes I’m met with blank stares and I have to elaborate: “I write content for online companies and other small businesses – website copy, blog posts, that kind of stuff.” The truth is, content writing isn’t limited to articles and…

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Blogging for the Sake of Blogging

July 11, 2017

The rules of business blogging are pretty straightforward. Share valuable content. Be consistent. Write to your audience. I have a schedule for my blogging clients, and I do a lot of research to come up with interesting topics and relevant details so I can write something worth reading, week after week. But it bears asking,…

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