If you’re like many, many small (and even big) business owners, you may have wondered about blogging – what it costs, how it benefits your biz, and even what the heck it is. Well, you’ve come to the right place. This is the quick and dirty rundown on how, when and why blogging is a very savvy move for your business.
What is a blog?
Good question! For a business, a blog is a means of creating short-form content in the form of individual posts. Ideally, you pick a theme or topic that is related to your business and you write an engaging post that is then posted to your blog. It’s another marketing channel that encourages communication with your target market and drives traffic to your website. Simple, right?
Why should I blog for my business?
Blogging is an amazingly effective way of increasing your online visibility. If you’ve spent any time or money on your website at all, you want it to be found. One of the ways people will find your site is through search engines. And here’s the thing – the more pages your site has, the more chances you have to rank on those search engines. But you have to be careful about the quality of your site content. Not only do you want to create a positive visitor experience for anyone who stumbles across it, you want it to be optimized for those search engines too. Every single time you publish a new post to your blog, it’s counted as a new indexed page on your website. It’s fresh new content that search engines will immediately crawl all over, and it’s one more chance for you to show up when people search the very keywords you wrote about. Bingo!
In a nutshell, blogging for your business is an inexpensive way to increase the chances that your website will be found by the right people.
Got it. So how do I blog for my business?
Before you begin blogging, brainstorm a list of keywords for which you want your site to rank. In other words, think of all the things that people might type into a search engine that would apply to your business. You’ll use these keywords to write individual posts that you publish at least weekly. More often is even better, as long as you have the content to support it. Remember, quality is king. It’s better to post good stuff less frequently than boring material every few days.
What if I don’t want/have time to do it myself?
Hey, that’s why I’m here. You’re the expert on your business and I can turn your knowledge into blog posts that drive traffic to your site. Let’s make it happen – contact me today!